Car Magazine: BMW M3 saloon revealed

[monkeyboy]

After a hiatus the four-door M3 is back, with V8 power, mini M5 looks and an awful lot of promise

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[Stuart]

Why?
What sub-niche are BMW trying to exploit?

 

[Damon]

People with kids.

M3 and M3 CSL were excluded from a lot of parent buyers. I am lucky as my wife doesn't mind the difficulties getting kids in and out of a coupe.

RS4 always gave families the option so I believe BMW are ensuring they can sell to this demographic too.

 

[Stuart]

But at the price they are now at, I think they are a bit beyond that type of buyer.

Plus, I guess other BMW types will look down on you for not getting the 3 dr.

 

[Damon]

A bit broad brush there Stuart, I could afford one. Having kids doesn't mean your car budget drops below this price range.

 

[Stuart]

I just think that the average family man is not looking for £50K+ 4dr saloon.
The people with that sort of money will not have just 1 car, IMO.

Maybe I am wrong, but I am not sure there will be a sudden upswing in interest just because there are 2 rear doors. We'll see.

 

[Darragh]

Stu has a point. But i'd look at it from the point of view that one could pick up a used m5 or something a good bit cheaper!

 

[stevorocket]

Some company car schemes specifically exclude 2 door cars - so keep your eyes peeled for the super salesman's saviour - there's method in their madness.